Study shows impact of tourism on Pearland's economy

A recent study titled “The Economic Impact of Travel on Texas” shows economic impact estimates of tourism on 100 Texas cities, including Pearland.

The study reported summary measures of $128 million in direct tourism, with related spending for Pearland amounting to $2.4 million in local tax revenues. Travel expenditures in Pearland impacted state tax revenues by $5.8 million. The report also states that 850 jobs in Pearland are related to the tourism industry.

These numbers show a dramatic increase since 2002, when $28 million was spent on tourism and only 500 jobs were related to the tourism industry. Demand for lodging has increased by 9 percent since 2010, while travel spending has increased by 10 percent.

“These numbers are promising and valuable for us to use as we track the growth of tourism expenditures in Pearland,” said Cory Cart, vice president of marketing for Destination Pearland Texas. “Tourism is the foundation for economic development because people like to live where they like to play. The more we can further tourism activity in the Pearland area, the better we prepare ourselves for future opportunities.”

To view the report, visit www.travel.state.tx.us.

For more information on Destination Pearland, call 281-485-3634 or visit www.visitpearlandtexas.us.